Hi it's TAM. And in this video I would like to tell you about a detail that I have added to all my sales pages and that has had results that are far beyond of what I had hoped for in the sense that adding or removing a single sentence completely change the results. Today a lot of people focus on the content in their sales page others focus on optimization BUT the most important thing is to create emotions. You know , a brain is made up of two hemispheres: right hemisphere and left hemisphere. 80% of the decisions are taken by one of the hemispheres the other hemisphere takes care of the analysis so only 20% of people analyze what you sell before obtaining their products. There are 80% waiting for you to trigger the right emotion to buy your product. SO keep this in mind when you want to promote your product. For example, when you write a sales page, an example of emotion is the frustration : for example you do not earn a lot of money while others earn a very good living thanks to their blog of seduction or on another thema, you compare this with your serious work and you become frustrated. What to do when you present your product is to explain step by step the process you have put in place to get the result in other words you must give the benefits and not the characteristics of what you sell. In addition to the advantages put the emphasis on the results. Finally there are also the mirror emotions, example when you shoot a video and you smile your viewer unconsciously imitates your emotions but this is much less important when you have to sell  products over 100, 200 or 300 €.